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Seasons in the Sales Sun
Some business types have the good fortune of being “in demand” no matter what time of year it is. People buy food, whether it’s the height of summer of the chill of winter. Others are more obviously limited to certain times of year. It is often bizarre to see someone shopping for a bikini in the middle of hurricane season. It is the latter that is more likely to be affected by seasonal sales lulls
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Indicators of When to Expand
There comes a time in the life cycle of a business when it feels appropriate to step forward and try to break barriers. The signs can vary from one to another. For some, it is when they can process thousands of orders discounted using a UGG coupon without even flinching. For others, it is when they realize that they finally have the finances to reach out to the closest major city without bankrupting operations in t
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Office Essentials Worth Splurging On
For most businesses today, the magic phrase is “minimal outlay, maximum profit”.
Ever since the brunt of the recession a few years back, companies have paid greater attention to their cost-cutting measures, and are always on the lookout for ways to trim unnecessary expenses in a bid to preserve revenue. During the height of the economic crisis, hotels like Starwood skimped back on traditional luxury ite
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3 Don’ts During the Holidays
The Yuletide season is upon us once again. Everywhere, neighbors are busy stringing up the Christmas lights and kids are sculpting snowmen in their front yards. In the office, there is a rush to buy Christmas gifts for the bosses, while HR reps are busy planning the office Christmas party and decorating the place for the yearly occasion.
While your employees busy themselves with their shopping lists and their plann
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The Danger of Over-reliance on Technology
When it comes to the dangers of new technology, Hollywood has always waved a banner in our faces.
The consequences of creating the first artificial intelligence, for instance, are explored in the Matrix trilogy. Then there’s the danger of entrusting military command and control to machines, preached by the Terminator franchise.
Thankfully, as a business owner, you have none of these problems. After all, you d
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Why Selling Cheap Products Isn’t Always Good
Most experts say that a product with a cheap price has a greater edge on the market compared to other items that are more expensive. One of the important things that consumers take into consideration when buying is price. Everyone has experienced an instance when they opted to buy something that’s cheaper instead of the one with a high price because of financial restraint. Aside from quality, price matters to
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Adapting To Selling Medication
It should go without saying, but there are nuances within the world of pharmaceuticals and medications that can sometimes make it harder to sell or promote a product than it would be in other industries. This often comes down to certain “properties” of the field that make it stand out, changing removing certain things found in other arenas. The basic principles of business still apply and are still to
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Price and Mark-up
Everyone in the business world talks about things such as cost and cost-efficiency, with finances being a finite resource that need to be properly managed. Money, after all, lies at the heart of every business. However, there is the less talked about notion of proper pricing. Most businesses are in it to make a profit and part of how that happens is putting the right price on a product. It has to be high enough to
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Social Media and Business
Social media is everywhere. There is little point in disputing that, particularly with more and more companies tapping into it as a means of reaching out to customers it didn’t think existed. The sheer reach of social media and the Internet has made it a potent tool for pushing products or companies into the forefront of the consciousness of their target markets. It is also a breeding ground for negative sent
Posted in Online Marketing
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Business on a Budget
When it comes to business, there are a number of people who think they have a good idea. Some people actually do have very good ideas, even if that is not always the case. It is true that a good idea can help take a business far in the world, but it isn’t the only factor. There is still the financial factor that needs to be considered. Money makes a lot of things in the world move and it is a crucial element
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